D-Max: TVC & SoMe
Create content for TV and social media with the aim to maintain current position as the market leader in pick-up trucks and assure long-term relationship with target group, as well as attracting new audiences.
Insight within the target communities showed that, in order to move Isuzu’s brand perception from a blue collar work car to a more modern car suited for the next generation car buyers, we needed to team up with a third party that matched the Isuzu brand and also delivered on credibility.
We collaborated with the up and coming indie rock band Eldoradio, in order to rejuvenate brand perception while still maintaining the core elements that has given the D-Max a unique position in the market. The brand new song used in the ads was furthermore heavily aired on radio and streaming services, increasing the impact of the campaign.