Doc’

3D Motion Graphics

Brief
Create a lasting impact in six seconds with the aim of showcasing temptation and product in short but powerful digital ads. Doc’ wanted to connect with a younger target group, the Gen Z, while still staying relevant within the existing, slightly older primary target group.
Insight
Doc’ is a legendary Norwegian product launched in 1971, produced by Nidar in Trondheim. Despite scoring high on awareness, the brand needed to refreshen itself among younger target consumers.
Solution
We created a social media driven campaign using 3D motion graphics, combined with custom made music to drive sales and build brand equity in the younger target group.
Output
The output consisted of 6 second videos for digital channels, stills and animated sponsor spots for TV.
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