Corona

Strategy & Experiential Marketing

Brief
Establish a recognizable, meaningful and differentiating brand purpose through Sunset Sessions by taking ownership to the moodshift occasion.
Insight
Corona owns the sunset occasion around the world, however the Nordics are a bit different. In order to build relevance within the target group, they needed partners to connect.
Solution
We partnered up with culturally influential music concepts, venues and media partners in Sweden and Denmark in 2018 and 2019 to give Sunsets Sessions enough cultural capital and relevance to attract a credible target group.
Output
40 small and large events with a unique social media reach of 3 million, and sold 60.000 units sold.
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