The urban scene around the world is constantly moving. The Generation Z’s and Millennials that are driving it constantly think of their digital identity when consuming music, art, fashion and products. At my creative production collective Oslo Customs we support local artists on their journey to create wearable design and art, and allow them to make dreams become reality. Supporting and providing them with the necessary tools to form their own brand with their social identity - We are all unique people, and our clothes reflect our social identity. By supporting your local tailors, designers, and street artists you support the diversity of the human race. By inviting them in to interpret your brand, you create bonds that can last.