I live by the motto: "close to nature - close to yourself." I truly believe that meaningful experiences in nature gives the best motivation to preserve it, which is why he works to inspire more people to step into nature. My role as planner is to be the bridge between products and the wilderness. I provide insights learned from my experiences interacting with nature. I operate in a wide range of environments and can advise about how the various conditions affect products and their usage. An example of this is how I tested the Cat Phone S52 on the harsh mountains of the norwegian west coast on one day, and dropping it on a granite rock under the scorching sun in India the next.